Senior Product Designer · Austin, TX

I turn complex problems into thoughtful product experiences.

Designing B2B e-commerce and enterprise platforms that make complex workflows simpler and more intuitive.

01 / Selected work

Complexity, made more human.

A selection of enterprise experiences shaped through research, collaboration, and thoughtful interaction design.

02 / About me

Curiosity drives my design process.

✳ Research-minded. Hands-on. Always exploring.
Portrait of Gonca Hepekiz

I'm a Senior Product Designer with a background in Industrial Design and a master's degree in Design Research for Interaction. My journey has taken me from designing physical products and machine interfaces to creating digital experiences for complex enterprise platforms. Throughout that journey, my curiosity about how people interact with products has remained at the heart of my work.

I enjoy exploring ideas and bringing them to life through visualization and prototyping. Before jumping into solutions, I want to understand the people I'm designing for: what they're trying to achieve, where they're struggling, and what's missing from their current experience. I believe the best solutions emerge when thoughtful exploration meets a clear understanding of the problem.

Collaboration is an essential part of my process. Whether I'm making an idea tangible through a prototype, discussing user insights, challenging assumptions, or aligning different perspectives, I enjoy working with product managers, engineers, stakeholders, and leadership to shape better solutions.

Outside of work, you'll usually find me exploring the outdoors around Austin with my husband and our dog.

03 / Blog

Ideas, explorations & things I'm learning.

A space for design reflections and work-in-progress thinking. Posts coming soon.